On Fifth Avenue South, one of Naples’ most celebrated destinations is preparing to welcome a new concept. Prime Social Naples is opening in Fall 2025 as an exclusive reservation-only restaurant, lounge, and rooftop space. It’s designed for guests who want more than just a night out, combining fine dining, handcrafted cocktails, and curated events under one roof.
This guide explores everything you need to know about Prime Social Naples, from its membership program and dining approach to its lounge setting and private event options. If you’re curious about what makes it stand out, here’s a closer look at how this venue is shaping up to become one of Naples’ most anticipated openings.
A New Standard on 5th Avenue South
Prime Social Naples will open in Fall 2025, bringing a luxury dining and lounge concept to the heart of one of Naples’ most distinguished streets. Located at 837 5th Ave. South, this exclusive venue spans 7,300 square feet of indoor and outdoor space, combining refined dining, a vibrant lounge, and rooftop access. Its design emphasizes an elegant yet comfortable environment that sets the stage for intimate dinners, curated tastings, and private gatherings.
The exclusivity of Prime Social Naples begins with its reservation-only format, ensuring that guests enjoy a highly personalized experience. This model allows the team to manage every detail, from seating arrangements to menu preparation, at the highest level of service. The restaurant is a premier destination for those seeking an unmatched social setting in Naples.
The exclusivity of Prime Social Naples begins with its reservation-only format, ensuring that guests enjoy a highly personalized experience. This model allows the team to manage every detail, from seating arrangements to menu preparation, at the highest level of service. The restaurant is a premier destination for those seeking an unmatched social setting in Naples.
Exclusive Membership and VIP Access
Prime Social Naples offers a VIP membership plan known as Prime Social Reserve. This program guarantees access to reservations, event invitations, and other member-only privileges. Membership extends beyond Naples, granting priority reservations at all Cameron Mitchell Restaurants nationwide, including Ocean Prime and Del Mar on Fifth Avenue.
Access to Prime Social Reserve is currently on a waitlist basis, reflecting high demand and the program's exclusivity. The concierge-led membership includes personalized communication, priority event access, and a strong social network built around the restaurant’s brand. Members can rely on a consistent and carefully curated experience at every visit.
Access to Prime Social Reserve is currently on a waitlist basis, reflecting high demand and the program's exclusivity. The concierge-led membership includes personalized communication, priority event access, and a strong social network built around the restaurant’s brand. Members can rely on a consistent and carefully curated experience at every visit.
VIP Social Calendar
A key feature of membership is access to a full calendar of social events designed to highlight food, wine, and hospitality. Guests can attend chef-driven dinners and tastings that showcase innovative menus and winemaker events where vintners present their latest collections. Spirits tastings led by master distillers further diversify the offerings, creating opportunities to learn and engage with industry leaders.
The events are not limited to dining. Members are invited to curated receptions, product showcases, and sip-and-shop retail experiences. These occasions foster community while offering memorable evenings beyond a standard restaurant visit.
The events are not limited to dining. Members are invited to curated receptions, product showcases, and sip-and-shop retail experiences. These occasions foster community while offering memorable evenings beyond a standard restaurant visit.
Dining Experience and Menu Approach
The dining room at Prime Social Naples is designed to create an intimate atmosphere while offering the highest quality ingredients prepared with precision. Guests can expect a blend of seasonal dishes, premium cuts, and fresh seafood, with flexibility for dietary restrictions and preferences.
Attention to detail extends to presentation and service. Plates are carefully prepared, and staff members are trained to anticipate guest needs. This emphasis on precision contributes to an experience where dining feels special and seamless.
Attention to detail extends to presentation and service. Plates are carefully prepared, and staff members are trained to anticipate guest needs. This emphasis on precision contributes to an experience where dining feels special and seamless.
Lounge and Rooftop Setting
The lounge and rooftop areas expand the Prime Social Naples experience beyond the dining room. These spaces are tailored for guests who want to enjoy cocktails, socialize in a stylish environment, or take in views of Fifth Avenue. The indoor-outdoor design allows for smooth transitions between settings, giving guests flexibility depending on their mood and occasion.
Signature cocktails and curated wine lists provide a focal point for the lounge. By combining expertly crafted drinks with an elegant setting, the lounge creates an inviting space for both planned evenings and spontaneous visits.
Signature cocktails and curated wine lists provide a focal point for the lounge. By combining expertly crafted drinks with an elegant setting, the lounge creates an inviting space for both planned evenings and spontaneous visits.
Dress Code and Ambiance
Prime Social Naples has established a dress code to maintain its elevated atmosphere. Guests are asked to wear attire ranging from smart Naples casual to polished evening wear. T-shirts, gym attire, and beachwear are discouraged, preserving the space's refined yet approachable character.
This attention to attire is part of a broader commitment to ambiance. Lighting, music, and décor are curated to create a consistent sense of elegance throughout the venue. Guests can expect a setting for relaxation, conversation, and high-level dining.
This attention to attire is part of a broader commitment to ambiance. Lighting, music, and décor are curated to create a consistent sense of elegance throughout the venue. Guests can expect a setting for relaxation, conversation, and high-level dining.
Guest Access and Policies
Members of Prime Social Reserve are guaranteed reservations for parties of up to four, with larger groups accommodated when availability allows. Unaccompanied guest visits are permitted up to four times per year, with all reservations made through the concierge. These policies ensure that the experience remains exclusive and consistent while still offering flexibility for members to share access with others.
Pets are not permitted, reinforcing the focus on a controlled and polished environment. At the same time, Prime Social Naples is open to all ages, making it inclusive while maintaining a refined setting. Each policy is designed to balance exclusivity with accessibility in a way that enhances the guest experience.
Pets are not permitted, reinforcing the focus on a controlled and polished environment. At the same time, Prime Social Naples is open to all ages, making it inclusive while maintaining a refined setting. Each policy is designed to balance exclusivity with accessibility in a way that enhances the guest experience.
Event and Private Gathering Capabilities
Beyond everyday dining, Prime Social Naples is built to host private events, receptions, and curated gatherings. The space's size and layout, along with concierge-level service, make it adaptable for corporate events, product showcases, or private celebrations. Members can work directly with the event team to plan custom menus, beverage pairings, and unique experiences that match their vision.
These private event capabilities ensure that Prime Social Naples is a dining destination and a hub for luxury gatherings on Fifth Avenue South. With its exclusivity, service, and flexible design, the venue is preferred for those looking to host memorable occasions.
These private event capabilities ensure that Prime Social Naples is a dining destination and a hub for luxury gatherings on Fifth Avenue South. With its exclusivity, service, and flexible design, the venue is preferred for those looking to host memorable occasions.
Interested in the Lifestyle of Prime Social Naples?
As Naples continues to grow with new destinations like Prime Social Naples, the lifestyle and real estate opportunities in the area become even more appealing. If you’re considering a move or investment in Naples, it helps to work with someone who knows the community inside and out.
Andrew Christopher has more than 20 years of experience in helping clients navigate the Naples luxury waterfront market. A long-time Park Shore resident with deep roots in the city, Andrew brings unmatched knowledge of local neighborhoods, record-setting sales experience, and a hands-on approach that ensures every detail of your purchase or sale is handled with care. With more than half a billion in closed transactions, Andrew has built a reputation for reliability, precision, and results.
If you'd like to explore your real estate options, reach out to Andrew Christopher as your next key step toward homeownership in Old Naples.
Andrew Christopher has more than 20 years of experience in helping clients navigate the Naples luxury waterfront market. A long-time Park Shore resident with deep roots in the city, Andrew brings unmatched knowledge of local neighborhoods, record-setting sales experience, and a hands-on approach that ensures every detail of your purchase or sale is handled with care. With more than half a billion in closed transactions, Andrew has built a reputation for reliability, precision, and results.
If you'd like to explore your real estate options, reach out to Andrew Christopher as your next key step toward homeownership in Old Naples.
