By Andrew Christopher
If you’re watching the luxury market in Naples, the message is clear: the game has changed. With the Four Seasons Naples Beach Club now officially open on 125 acres of Gulf-front property, Old Naples has stepped into an entirely new class of coastal real estate. This isn’t just about a new resort—it’s about how world-class branding, fine dining, and exclusive ownership opportunities are shaping long-term value here in Southwest Florida.
Key Takeaways
- Four Seasons Naples Beach Club opened in November 2025 on 1000 feet of beach frontage.
- 153 private residences offer exclusive access to branded amenities and future golf
- High-end dining and restored landmarks are adding year-round lifestyle appeal
- The “Four Seasons Effect” is already influencing demand in surrounding areas
Fine Dining That’s Changing Expectations
One of the biggest conversations I’m having with clients isn’t just about real estate—it’s about the food. The Merchant Room has already become one of Naples’ most talked-about reservations.
What Sets This Culinary Experience Apart
- Acclaimed chef leadership: The Merchant Room is the first Florida project from Gavin Kaysen, a two-time James Beard Award winner
- Gulf-to-table focus: Seasonal menus center around fresh local seafood, dry-aged steaks, and handmade pasta
- Elegant atmosphere: Features include a hand-painted mural, terrace seating, and warm wood tones that reflect Old Florida style
- Open all day: Offers breakfast through dinner, making it a central part of daily life for residents and guests
Dining at this level isn’t just a perk—it’s a lifestyle draw that adds serious weight to the value of nearby properties.
A New Chapter for Beloved Naples Landmarks
I’ve always believed the best developments in Old Naples respect the past while building for the future. That’s exactly what we’re seeing here with the return of two local icons.
Restored with Purpose, Not Just Polish
- HB’s on the Gulf: One of the only true beachfront restaurants in Old Naples, now reimagined with elegant outdoor seating and a seafood-forward menu
- Sunset Bar: Relaunched as a vibrant cocktail lounge with Latin-inspired bites and panoramic sunset views
- Local continuity: Details like the conch shell ceremony at dusk preserve traditions that longtime residents appreciate
This kind of integration matters—not just to locals, but to buyers who want their investment rooted in community, not just luxury.
A Residential Offering That Stands Apart
For high-net-worth buyers, the 153 private residences within the Four Seasons Beach Club offer something that’s rare even in Naples: luxury with consistency, exclusivity, and service built in.
Why These Homes Matter for the Market
- Beachfront and golf-side options: 58 beachfront residences are available now; 95 golf-side residences will follow with the completion of the Tom Fazio course
- Premium square footage: Homes range from approximately 2,000 to over 15,000 square feet with private elevators and expansive Gulf or fairway views
- Branded management: Full Four Seasons service includes concierge, housekeeping, and in-residence dining
- Private resident access: Exclusive amenities include a separate pool, club spaces, and direct resort access without compromising privacy
This isn’t condo living—it’s ownership with the infrastructure and reliability of a world-class resort brand.
Amenities That Go Beyond Seasonal Living
One of the things I emphasize with clients is that value in luxury real estate isn’t just in finishes—it’s in how well a property supports your lifestyle. This development delivers that on every front.
Lifestyle Features That Add Real Value
- 1,000 feet of beach access: Private Gulf frontage with water sports, cabanas, and beach concierge service
- Expansive spa: A 30,000-square-foot facility with 16 treatment rooms, a thermal circuit, and rooftop lap pool
- Future Market Square: A planned resident and guest hub with dining, retail, entertainment, and gathering space
- Racquet sports & recreation: Tennis and pickleball courts plus resident e-bikes for exploring Old Naples and the coast
These aren’t just resort perks—they’re daily lifestyle assets that support full-time and seasonal residents alike.
Location That Anchors Long-Term Value
The resort’s location on Gulf Shore Boulevard puts it at the heart of Old Naples—where walkability, scale, and heritage intersect.
Why This Address Commands Attention
- Walkable luxury: Easy access to Third Street South, 5th Avenue, and the Naples Pier
- Architectural respect: Buildings designed by Hart Howerton reinterpret historic Naples cottage style in a modern form
- Balanced development: The 125-acre footprint allows for low-rise density and open space, avoiding the feel of overdevelopment
- Civic and coastal connectivity: Integration with nearby parks, bike paths, and local businesses adds to neighborhood value
This development doesn’t compete with Old Naples—it completes it.
The Four Seasons Effect on Old Naples
The presence of a brand like Four Seasons doesn’t just raise the bar—it changes how buyers see the market.
What I’m Seeing on the Ground
- More qualified interest: I’ve had increased inquiries from buyers previously focused on markets like Palm Beach, Bal Harbour, or Kiawah
- Higher neighborhood confidence: Aqualane Shores, Port Royal, and Coquina Sands are benefiting from adjacent demand and visibility
- Stronger year-round activity: Four Seasons hospitality brings consistent tourism and seasonal use, supporting local businesses and stabilizing values
This kind of development creates a new tier of expectation—and that shift is already reflected in how buyers compare listings.
FAQs
When did the Four Seasons Naples Beach Club open?
The resort officially opened in October 2025 with a full-service beachfront hotel, luxury dining, and private residential offerings.
Are any residences currently available?
The beachfront phase includes 58 residences, some of which are still available. Golf-side residences will launch in a future phase, timing TBD.
What amenities are exclusive to owners?
Owners have access to private pools, resident-only dining spaces, concierge services, and a separate entry and experience from resort guests.
Contact Me, Andrew Christopher, Today
The opening of the Four Seasons Naples Beach Club represents one of the most important moments in our local real estate history. Whether you’re looking to buy within the development or understand how it’s impacting value in surrounding neighborhoods, I can help you make the most informed decision.
Reach out to me, Andrew Christopher, and let’s talk about your goals in Old Naples real estate. This isn’t just a moment—it’s a long-term shift in how luxury living is defined on the Gulf Coast, and now is the time to position yourself ahead of it.
Reach out to me, Andrew Christopher, and let’s talk about your goals in Old Naples real estate. This isn’t just a moment—it’s a long-term shift in how luxury living is defined on the Gulf Coast, and now is the time to position yourself ahead of it.
