Each February, downtown Naples transforms into an open-air showroom of engineering and design excellence. Cars on 5th, one of Florida's most prominent automotive showcases, returns on February 7, 2026, from 10 a.m. to 4 p.m. The event brings together more than 600 rare and exotic vehicles, filling Fifth Avenue South with luxury cars, collector favorites, and the latest models from elite manufacturers. Supported by the Naples Chapter of the Ferrari Club of America, this annual showcase attracts car enthusiasts, collectors, and visitors nationwide.
The event’s enduring success lies in its ability to merge luxury culture with Naples’ distinct coastal elegance. With proceeds benefiting local charities, Cars on 5th is a celebration of style and innovation and a cornerstone of the Naples luxury events calendar.
The History and Growth of Cars on 5th
Cars on 5th began as a modest gathering of Ferrari enthusiasts and has grown into one of the largest single-day automotive exhibitions in the region. Each year, the event expands to include new categories and manufacturers, ensuring that returning guests always have something to look forward to. It has evolved into a highly anticipated date on Naples’ social calendar, drawing tens of thousands of attendees annually.
This year marks another milestone for the event’s organizers, who continue refining the experience for exhibitors and visitors. Fifth Avenue South’s mix of upscale boutiques and fine dining creates a natural backdrop for displaying high-performance automobiles. For many residents and visitors, it’s the highlight of the winter season.
Showcasing Exotic and Rare Vehicles
Every edition of Cars on 5th brings together an impressive collection of supercars and vintage classics. Attendees can expect to see Ferraris, Lamborghinis, Porsches, Aston Martins, Bentleys, and Rolls-Royces parked side by side along the avenue. Many vehicles are privately owned, offering a rare opportunity to see personal collections up close.
The Ferrari Club of America maintains a strong presence at the event, often featuring dozens of models representing the evolution of the marque, from mid-century icons like the Ferrari 250 GTO to modern masterpieces such as the SF90 Stradale. American performance cars like the Ford GT and Chevrolet Corvette also draw attention.
The Premier Showcase on Fifth Avenue South
The heart of downtown Naples provides the perfect setting for this annual celebration. Fifth Avenue South, known for its boutiques, galleries, and dining, becomes the central exhibition corridor during the event. Visitors can walk the length of the avenue, taking in the rows of polished vehicles while enjoying live commentary and curated displays.
Many restaurants along Fifth Avenue participate in the event, extending their hours and offering outdoor seating for attendees who want to dine while enjoying the view. Cafés and wine bars often serve as informal gathering points, where enthusiasts discuss engines, performance specs, and design details that define the world’s finest cars.
VIP Experiences and Exclusive Access
For those seeking an elevated experience, the VIP section offers enhanced access to some of the most exclusive displays. This area typically includes supercars, hypercars, and limited-production vehicles that represent the pinnacle of automotive engineering. VIP admission includes refreshments, shaded seating areas, and opportunities to interact with car owners and sponsors.
Many attendees use the VIP experience to network with fellow collectors and learn about potential acquisitions or partnerships. The opportunity to view such vehicles in an intimate, curated environment reinforces Cars on 5th’s reputation as a premier event among Naples luxury events.
Charitable Contributions and Community Impact
Cars on 5th isn’t only about spectacle; it’s also a philanthropic effort. Each year, proceeds benefit local organizations through the St. Matthew’s House charity. The event’s fundraising initiatives have raised millions over time, helping to support housing, food distribution, and addiction recovery programs throughout Collier County.
This charitable component adds depth to the event, blending Naples’ luxury scene with community involvement. Many participants and sponsors return year after year, not only for the prestige of showcasing their vehicles but also for the opportunity to give back.
Visitor Experience and Downtown Atmosphere
Visiting downtown Naples during Cars on 5th is an experience in itself. Streets are meticulously organized to accommodate display vehicles and foot traffic, creating a walkable showcase that encourages exploration. The event’s layout ensures that attendees can enjoy both the car displays and the ambiance of Fifth Avenue’s retail and dining offerings.
Parking and access points are carefully planned, with shuttles and nearby lots available for visitors. The event’s mid-morning to late-afternoon schedule allows guests to enjoy lunch, shop, and stroll before concluding the day with sunset views at the Naples Pier.
Cars on 5th and Naples’ Luxury Identity
Events like Cars on 5th reflect Naples’ broader identity as a destination for high-end living and refined taste. The city’s reputation for elegant waterfront estates, luxury retail, and fine dining provides the perfect environment for an event of this caliber. Automotive culture fits naturally into Naples’ social rhythm, blending artistry, technology, and status into one dynamic experience.
For those who appreciate craftsmanship (whether in real estate, design, or automobiles), Cars on 5th captures the city’s dedication to excellence. It’s not just an automotive showcase; it’s a reflection of the sophistication that defines Naples luxury events throughout the year.
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