For most of the last decade, the corner of Broad Avenue South and Third had a construction fence around it. Longtime residents learned to route around the site, and the phrase "when the hotel opens" became a kind of running joke on the block.
It opened on May 15. And the useful thing to understand, if you already live within walking distance of it, is that the Olde Naples Hotel is less a hotel arrival than a permanent addition to the resident-facing infrastructure of Third Street South. An all-day bistro, a new stretch of ground-floor retail, and a courtyard designed to be walked through rather than gated off. Here is what is actually there right now, what is still coming this summer, and how it changes a Saturday.
What opened on May 15, and what did not
The redevelopment project has been in the works for more than a decade on the former site of The Plaza on Third Street, a shopping center that bordered Third Street South, Broad Avenue and Gordon Drive a couple of blocks from the Gulf. The property is at 200 Broad Avenue South, between Third Street South and Gordon Drive.
The phase that opened in May is the first building: 50 rooms with the full 109-room hotel launching this summer. The pieces already in operation are the lobby, the rooftop pool for hotel guests, and Annie's Bistro, Bar & Bakery. Per general manager Laura Radler, the swimming pool is open for hotel guests, the courtyard is coming soon and the spa will be opening later this summer. A Tripadvisor guest note from June confirms the spa and gym are currently under construction as of June 2026, so if you have been asked by houseguests when the full amenity set will be live, "later this summer" is the honest answer.
The second building will fill in the rest. When completed this summer, the three-story hotel will feature a landscaped courtyard, fitness center, spa, sundry shops and other amenities, including about 3,755 square feet of retail space on the ground floor along Third Street South. That retail number is the one worth holding onto. Third Street has not added a block of new ground-floor storefronts in a very long time, and 3,755 square feet is enough to reshape the mix of tenants a resident walks past between Broad and 13th.
Annie's, in plain terms
Annie's Bistro, Bar & Bakery sits immediately off the lobby and is the piece of the property that most affects how residents use the block. It is not a room-service kitchen with a public entrance. It was designed as three connected concepts working on separate clocks.
Immediately east of the lobby, Annie's offers an expansive 222-seat local dining spot that already has been busy and well-received for breakfast, lunch, dinner and cocktails. An early start of espresso and house-made pastries moves into a more refined but approachable American menu by evening.
222 seats is a meaningful number in this neighborhood. It is roughly the scale of Campiello's dining room and courtyard combined, and it sits within a block of Jane's Café, Tony's Off Third, and Bar Tulia. In other words, the corridor did not need another Italian trattoria, and Annie's is not one. It is an American bakery-through-dinner room, with a piano and a gilded ceiling detail, and murals by local artist Janine Wesselmann. The building itself was designed by Hart Howerton, drawing from the original 1889 Naples Hotel, which was built on this site and reimagined as a modern-day gathering place.
"Old Naples has always had a strong sense of place, and we wanted this hotel to carry that forward in a way that feels natural today," Radler said.
Read that sentence with a resident's ear. "Serve locals" is a line that every new hotel restaurant claims, and most fail at within six months. What is different here is the ownership structure. To build and operate the boutique hotel, the Camalier family, the owners of the property and Naples residents for more than 60 years, partnered with Florida-based Ocean Properties Hotels & Resorts. The land is held by a family that has lived in the neighborhood for six decades. That does not guarantee the room stays locally oriented, but it changes the incentive structure behind who Annie's is being run for.
The two blocks around it that fill in the picture
The hotel is the biggest change on the corridor, but not the only one worth folding into your routine.
- La Salière, off Third Street South. Stefano Frittella, a longtime 5th Avenue operator, chose 3rd for a new Italian concept carrying the culinary heritage of Monte Carlo dining since 1982. The relevance for residents is not the provenance line. It is the geographic choice. For anyone who has quietly found 5th Avenue too loud on a Friday in season, a legitimate fine-dining Italian option on 3rd Street shifts the calculus.
- Grappino Bakery, in Olde Naples, running breakfast through dinner with fresh-baked breads, pastas, and desserts at a price point that fills the practical gap for weekday mornings when Jane's has a wait.
- The Merchant Room at the Four Seasons, which is a short walk north of the corridor. Opened December 8, 2025, led by chef Gavin Kaysen, a two-time James Beard Award winner making his first restaurant outside Minnesota. His chef de cuisine, Colin Henderson, came up through the Jean-Georges Vongerichten and Daniel Boulud kitchens.
Read those together and Third Street's summer culinary depth is meaningfully different from what it was in summer 2024, when several of these rooms did not exist.
The Saturday morning that has not changed
The one thing you do not need to relearn is the market. The Third Street South Farmers Market runs year-round. The nationally recognized Third Street South farmers market was first established in 1994 and today reflects the participation of nearly 60 vendors, the majority of whom are local agriculturally based businesses. The market began as a seasonal venture over thirty years ago and has become a much-loved, year-round, Naples institution. The market runs continuously every Saturday from 7:30am to 11:30am and draws from throughout the southwest Florida area.
In summer, the geography shifts slightly. The Summer Market takes place in the parking lot behind Tommy Bahama, every Saturday from 7:30am to 11:30am and draws from throughout the southwest Florida area. The lot behind Tommy Bahama is a five-minute walk from the hotel's lobby, which is worth knowing if you are hosting summer houseguests who want the "real" Naples morning. Vendors currently on the roster include Casa de Loro for Argentinian street food, Bella Maria Café for quiches and tartelettes, Anita's Guacamole, Care2Grow for local mushrooms, and Bella's Cakes for madeleines and specialty coffee.
Music on Third and the summer evening programming on 5th Avenue continue on their usual monthly cadence. Cars on Fifth returns in February.
A walk that ties the corridor together
If you have not walked the full block since April, here is the sequence that shows you what has actually shifted.
- Start at the lobby of the Olde Naples Hotel at 200 Broad Avenue South. Look up. The dormered rooflines and wraparound porch are the visual cue that the corner is finally resolved.
- Cut through the lobby to see the mirrored ceiling dome and the pecky cypress detailing. This is the closest a public interior in Old Naples has come to formal reference to the 1889 hotel that stood here.
- Walk out into Annie's. Order a coffee at the bakery counter. Take stock of the mural.
- Exit onto Third and walk south toward 13th Avenue. Note where the second phase of ground-floor retail will land. Roughly 3,755 square feet along the sidewalk you have walked past every winter for the last decade.
- Continue past Barbatella, Campiello, and Tony's Off Third to the Tommy Bahama parking lot. On a Saturday, this is the summer market.
- Loop back on Gordon Drive to close the block.
The whole walk is under a mile. The point is not the distance. It is that a corridor most residents thought of as complete has quietly added an all-day dining room, a new hotel courtyard designed to be crossed rather than avoided, and a coming stretch of retail large enough to change the tenant mix.
When you are ready to talk about the block itself
The value of a home on Third, Gordon, or the numbered avenues between them is partly the walk described above. Watching that walk change in real time is one of the reasons owning here rewards patience. If you are considering buying near the corridor, selling a cottage that backs it, or simply want a candid read on how the new hotel is affecting foot traffic and pricing on adjacent streets, Andrew Christopher is happy to have that conversation. Get in touch.
